Our Story
Keeping tradition alive, one spoonful at a time
Our Source: Desi Cow (Vidarbha)
100% Desi Cow Milk from the Vidarbha region of Maharashtra.
This breed produces naturally thick milk with 4%+ Fat content, resulting in superior density and aroma. Because we strictly use morning milk from this specific breed, our production is intentionally limited to maintain purity.
"Ghritam medhyam smritivardhanam..." — Ghee enhances intellect and memory.
The Jain Athpaheri Method
Athpaheri (अष्टपहरी) means completing the entire process within 8 Pahar (24 hours):
• Made within 8 Pahar (24 hours) — Fresh morning milk to pure ghee, same day.
• Process completed before sunset — Daylight-only discipline.
• Use Only Swad Water (शुद्ध हाथ करघा से निर्मित सूती कपडे से छना जल) for cleaning — No additives whatsoever.
Zero Fermentation: We never use curd starter (jaman) or sour cream methods. It is strictly fresh morning milk turned into ghee—no shortcuts.
Non-Tangy = Bacteria-Free: Our ghee is non-tangy because of the process, not just the taste. Under 8 Pahar, there is no time for bacteria to form. A non-tangy taste is proof of fresh, bacteria-free purity.
This creates ghee with 25% lower cholesterol than fermented ghees, naturally light digestion, and the pure sweetness of milk—exactly as Ayurveda intended.
Indigenous Cows
Milk from native Indian breeds only
MCTs for Metabolism
Rich in MCTs (Medium Chain Triglycerides) for fast, clean metabolism
Zero Fermentation
No fermentation, no additives, no preservatives. Pure daylight discipline.
ISO 9001:2015 Packaging
Triple-layered Spout Pouch. Dispatched from Gondia Production Unit.
Our Promise
Every pack of THIS IS PUREST™ ghee is made with uncompromising discipline. We demonstrate our commitment through 8 hours of daylight purity, zero fermentation, and measurable health benefits.
We believe in our method. Complete Jain Athpaheri discipline, precise timing, and unwavering commitment to purity.